Dr. Pepper ad 2008

Dr. Pepper soda

Dr. Pepper

Made in 2008
Interpublic Group's Deutsch LA

Why do you like this ad? I found this ad amusing with the Professor dancing in the classroom and the whole class stops at the sound of the Dr. Pepper soda can opening. I also liked this ad because I love Dr. Pepper. I’m not a huge fan of soda and it’s literally one of the only sodas I drink.
Why does it get you attention? This ad gets your attention by a number of different things going on. The soda can sings “Flava flavalicious” with different genres of music including rap, rock, and even spanish. The professor even starts dancing.
What about the ad makes it memorable and effective? The same goes for what makes this ad memorable and effective. The professor starts to break out dancing showing how you’ll have a good time when you drink this soda, and you’ll definitely remember the can singing.
What elements of puffery can you find? Elements of puffery include the professor dancing and at the end of the ad when the girl sitting in the desk makes a “rock on” symbol with her hand. Also, another element of puffery is when the whole class stops when the Dr. Pepper can opens.
What is the ad really selling? This Dr. Pepper ad is selling their soda and showing you that if you purchase this soda you will have an awesome, fun time.
Was the placement of the ad effective in reaching the ad’s target market? The placement of the ad was effective in reaching the target market because this ad takes place in a college-like setting and the professor dancing is a Hollywood actor. It is geared toward a younger audience including teenagers and college students in their early 20’s.
Did you buy the product after seeing this ad? I always bought Dr. Pepper soda being a fan of it, but after I saw this ad I wanted a Dr. Pepper.

Writer and producer Rift Fournier!

“I always wanted to be a writer” was Rift Fournier’s opening statement as he talked about his career to our Professional Media class. Rift got Polio at a young age leaving him in a wheelchair. One thing that stuck to me was a comment Rift’s daughter said to her new friend… “This is my daddy. He’s in a wheelchair but you won’t be able to tell.” Rift, who was born in Kansas, had a “cool” mother who was an artist who later married a Frenchman (his father). His mother and father had a “rift” (fight) about what to name their child so needless to say they decided to call him Rift and baptize him after his father. During Rift’s speech, he talked about reading saying “you have to read, it’s important.” He went on explaining if you want to write you better know how to. Rift’s life was quite interesting as he told us his life story. Rift couldn’t decide what to do as he changed from a med student to law school which he worked his way through. He then ran a morgue and a jail in which he worked as a Deputy. After that, he worked his way over to California to become a writer. There, Rift sold jokes for five dollars a piece, and wrote comedy. Then, he later went on to write children’s television shows such as “Go” which he won an Emmy for, and other popular televison series.

He even travelled to Germany and Norway to write shows. Rift told us how working so many different jobs benefited his writing. “Work all different kinds of jobs because they will benefit you,” he said. Rift also said to drive people crazy and bug them if you really want a job because that’s how you are going to get it. Many of the cop stories that he shared with the class were hilarious. Rift said the hardest thing about being a writer is facing that blank sheet of paper. With his opinions on media, I agree with him a lot. The internet changed everything and will continue to change life. Media constantly changes and media professionals have to keep up with technology.