Dr. Pepper soda
Made in 2008
Interpublic Group's Deutsch LA
Interpublic Group's Deutsch LA
Why do you like this ad? I found this ad amusing with the Professor dancing in the classroom and the whole class stops at the sound of the Dr. Pepper soda can opening. I also liked this ad because I love Dr. Pepper. I’m not a huge fan of soda and it’s literally one of the only sodas I drink.
Why does it get you attention? This ad gets your attention by a number of different things going on. The soda can sings “Flava flavalicious” with different genres of music including rap, rock, and even spanish. The professor even starts dancing.
What about the ad makes it memorable and effective? The same goes for what makes this ad memorable and effective. The professor starts to break out dancing showing how you’ll have a good time when you drink this soda, and you’ll definitely remember the can singing.
What elements of puffery can you find? Elements of puffery include the professor dancing and at the end of the ad when the girl sitting in the desk makes a “rock on” symbol with her hand. Also, another element of puffery is when the whole class stops when the Dr. Pepper can opens.
What is the ad really selling? This Dr. Pepper ad is selling their soda and showing you that if you purchase this soda you will have an awesome, fun time.
Was the placement of the ad effective in reaching the ad’s target market? The placement of the ad was effective in reaching the target market because this ad takes place in a college-like setting and the professor dancing is a Hollywood actor. It is geared toward a younger audience including teenagers and college students in their early 20’s.
Did you buy the product after seeing this ad? I always bought Dr. Pepper soda being a fan of it, but after I saw this ad I wanted a Dr. Pepper.
Why does it get you attention? This ad gets your attention by a number of different things going on. The soda can sings “Flava flavalicious” with different genres of music including rap, rock, and even spanish. The professor even starts dancing.
What about the ad makes it memorable and effective? The same goes for what makes this ad memorable and effective. The professor starts to break out dancing showing how you’ll have a good time when you drink this soda, and you’ll definitely remember the can singing.
What elements of puffery can you find? Elements of puffery include the professor dancing and at the end of the ad when the girl sitting in the desk makes a “rock on” symbol with her hand. Also, another element of puffery is when the whole class stops when the Dr. Pepper can opens.
What is the ad really selling? This Dr. Pepper ad is selling their soda and showing you that if you purchase this soda you will have an awesome, fun time.
Was the placement of the ad effective in reaching the ad’s target market? The placement of the ad was effective in reaching the target market because this ad takes place in a college-like setting and the professor dancing is a Hollywood actor. It is geared toward a younger audience including teenagers and college students in their early 20’s.
Did you buy the product after seeing this ad? I always bought Dr. Pepper soda being a fan of it, but after I saw this ad I wanted a Dr. Pepper.
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